SportsDiplomacy.Org

An independent organisation Helping unlock the full potential of sports diplomacy

Led by foreign policy and sports diplomacy expert, Edward Elliott, SportsDiplomacy.Org helps build strategies and networks for governments and sports to work together to enhance their international work through sport.

why sports diplomacy?

Sport is a tremendous tool and source of soft power internationally, helping build a nation’s attractiveness, influence, and providing an opportunity for diplomatic engagement. Over the past few years, countries around the world have been doubling down on their efforts to capitalise on the full potential that their sports and athletes have.

Projects

U.S. Sports Diplomacy Strategy

We worked on in-depth project on U.S. Sports Diplomacy, published in August 2022 by the University of Southern California's Center on Public Diplomacy. This report provides an assessment of the current US sports diplomacy landscape and a series of recommendations aimed at both government and sport for a potential US Sports Diplomacy Strategy.

Future Projects

We are open to new projects and ideas; whether that's helping put together a nationwide strategy or unlocking the maximum potential of a sporting event or brand.  If you are interested in finding out more about our work and how we can help you maximise your sports diplomacy opportunities, get in touch via the link below.